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Applying a SEO strategy for your online presence is vital for your visibility on the search engines. However, you also need to track your performance. You’ve put a lot of effort into optimizing your web pages, now let’s see if your hard work has paid off. This is the first part of our informational articles on Tracking Your SEO Performance […]

Blogging is among the best ways to add value to your customers and attract them to your site organically. Blogging is also the most common and popular content marketing strategy. All this does not make for an easy task. And to take all the advantage of this activity, you should not merely create a blog, but draft a clear blogging […]

The design of your website can be as important as your value proposition, products and services. You have to think of your web page as the selling point of your business, even if you have a physical store. Having a beautifully designed website can help you win new customers and turn the existing ones to loyal and returning clients. Having […]

What is SEO and why does it matter for your online shop?  SEO, the Search Engine Optimization, is a digital marketing technique that encompasses all the best practices, which will help you rank better than your competitors in the search engine results pages and get more organic traffic. And in the e-commerce field, SEO is what delivers the highest ROI […]

Why do you need a content marketing strategy? In a world, where marketing is all about adding value, content is among the best ways to connect with your target audience and to communicate your message. Content is king, people say, but it is also a vague term, encompassing a growing number of asset types. Determining what type of content would […]

Any business that wants to be competitive online or offline must have a professionally developed website. Right now, the internet is the leading resource to find information on everything – where to eat, where to go on vacation, where to buy the products you need, etc. Not having a website can risk you losing potential clients. Customers evaluate companies way […]

Long gone are the days of the yellow pages and your potential customers are now using search to find local services. If you own bricks and mortar business, or the location of your institution is important for your customers, you need to invest in your local search visibility.  Understanding Local Search Search engines are getting better and better in serving […]

Content marketing is one of the backbones of search engine optimization. It helps you tap on the most searched keywords and create a network of internal and inbound links to your website. According to a research done by Kapost, implementing a content marketing strategy leads to 3x more leads per dollar spent than having paid search campaigns. There are many […]

What is SEO and why you need it?  SEO or Search Engine Optimization is the process of increasing the “organic” or “natural” traffic to your website through different digital marketing practices.  The reasons why you need SEO are multiple, starting with the fact that people are increasingly relying on search engines to find information, purchase products, book vacations, learn, communicate, […]

Content Marketing is everything. It’s a must. Creating content is the way to go, if you are trying to build a long term brand and customer relationships online. Success doesn’t happen overtime. It happens with long lasting engagement with your current and potential clients. And content marketing is how you can achieve that. It’s a strategy that demands a lot […]

Through content optimization, you can better communicate to search engines the relevance of pages on your site to certain topics. Simply put, content optimization is the practice of improving both text and media elements of your site. By mapping keywords to specific text and media elements, you can both improve your users’ experience and boost your ranking on SERPs. One important thing […]

Traditionally, links have been very important for SEO. When search engines crawl the web they are trying to determine the authority of different sites. To do this engines look at how sites are connected to one another through links. The logic is that the most authoritative sites on the web will be the most popular and will be linked to […]

Last week we talked about best content marketing resources that introduced you to the world of content creation. Now let’s look at some of the best content marketing tools of 2019 that are used by professionals in the industry every day. Creating content is a process with multiple subtasks – from researching your buying personas, to keyword research, to revising […]

Content Marketing plays an important part in search engine optimization. Through content you can communicate your messages to your audience and the search engines. Creating that content, however, is not an easy task. Content can be in many forms, written for different purposes, and in different tones and styles. Some companies struggle to understand the importance of having a content […]

When marketers discuss different digital and content marketing strategies, they often keep business-to-customer (B2C) in mind and set appropriate for such an audience objectives. They talk on how to create a video to entertain the masses and how to affect individuals at each stage of the marketing funnel. And while this may be sufficient on the B2C level, the efforts […]

So you have invested a lot of time and resources in your site SEO, now it is time to measure whether your efforts and money were worth it. By now you should understand that results in SEO take time, and that apart from specific metrics you can look at, good SEO should be judged against your overall business objectives. Why […]

How to Optimize Your Site for Mobile Searches in 3 Easy Steps Wherever you look today mobile devices are an essential part of people’s lives. Together with the use of mobile devices, mobile search has also seen tremendous growth. Today almost half of all searches globally are done through a mobile device. Mobile is set to be the new leader […]

By improving different technical elements of your site you can help search engines better find, crawl, and index your site. How Search Engines Read the Code Behind Your Page Search engines cannot interpret the content of web pages the same way we do. Take this page for example. To you, it is a page containing different visual elements like logos, […]

Keyword research is the first and fundamental step of search engine optimization and almost any digital marketing effort. Knowing the keywords that lead users to your website could be a powerful weapon, if you succeed in recognizing them. What are keywords? Before you can optimize your website you need to know what you are optimizing it for. Keywords are the […]

What is quality and relevant content? The most important determinant of the quality of your content is its uniqueness. Like people, search engines want to see unique information. Imagine if the opposite was true, the internet would be full of irrelevant information that can be found in multiple locations. What a terrible place this would be! Since search engines strive […]