Author Archives: Milena Kuyumdzhieva

person-writing-a-blog-post
Content Marketing is everything. It’s a must. Creating content is the way to go, if you are trying to build a long term brand and customer relationships online. Success doesn’t happen overtime. It happens with long lasting engagement with your current and potential clients. And content marketing is how you can achieve that. It’s a strategy that demands a lot of time and effort but is worth it for both you and your audience. Its purpose is to provide solutions, information, entertainment, and experiences to your target market, while converting their attention to actual sales of your products and services.

Let’s see the most popular types of content marketing assets you should also use to grow your business:

1. Blogging

Maintaining a blog is number one on the list of types of content marketing assets for a good reason.   This is your best way of communicating with your audience. Blog posts are often the central part of brands content marketing strategies. You can write blog posts about your products, features, services, news, interviews, case studies  etc. However, post content that is actually helpful for the readers. Write about everything you believe your customers and potential clients want to know. This is how you can get dedicated readers and loyal clients. 

The benefits from blogging include – communicating with you target market, providing value to people, posting content that can be shared on social media, getting exposure, bringing traffic to you sire, increasing your search engine ranking by improving your SEO. And many many more. Bottom line is that there is no harm of having a blog, only endless opportunities. It is a great way to offer value at a fairly low cost. 

There are a few important tips you need to follow when writing your posts:

  • Write quality and original content. People won’t read ten articles that are completely the same on a given topic. They need new and informative content that will help them with a problem or news on subjects they are currently interested in.
  • Post frequently. A good amount is once a week for smaller companies and 2-3 times for bigger brands. If you don’t often post content, you might lose your readers. 
  • Optimize your blog for leads and sales. Have call to action phrases and buttons which will encourage engagement.
  • Implement an interlinking strategy. Add plenty of internal links in your blog posts and through your website, so users can get interested to read more and more content.
  • Use keywords. Research how people talk about your products and services and use their words in the blog posts. That will improve your SEO, bring the most relevant traffic, and connect better to the audience.

2. Social Media

Who doesn’t use social media on a regular basis? Nowadays it’s an absolute must to have social media accounts to promote your brand and communicate with the world. And you need to post every single day, more than once, and on more than one platform. 

Some of those platforms are the well-known Facebook, Instagram, Twitter, Pinterest, etc. But don’t think that when you come up with an idea for a great post on Facebook, that means it can be shared on Instagram too. Oftentimes you will have different types of audiences for each platform. You have to research those audiences to ensure that you communicate to them in the right way and language. Nonetheless, be consistent. Otherwise, you will lose your exposure, reach and opportunities.

Getting spotted on social media can be harder for smaller companies. There’s just a lot of content circulating and people get picky on what they read. Always do your research on what’s trending among the internet users and your audience. People generally like to engage with and share funny content that taps on well-known jokes and anecdotes. However, the tone of your posts will depend on your particular brand as well. Make sure that you are consistent with your mission statement, views and goals.

There are tons of content marketing tools that can help you with managing all of your social media accounts at once. Some of them are Hootsuite and Tassi. You can save hours on social media tasks, so they are worth the investment. 

3. Email Marketing

Email marketing get do miracle when combined with a blog and social media accounts. You probably know perfectly what email marketing is and how it’s used. We all get promotional emails from online shops, blogs, travel agencies, airlines, etc. And sometimes all those emails can fill up our inbox and get annoying.

On the other hand, you will notice that you can get a little annoyed with emails that have nothing to do with your current interests. If, however, you are planning a trip to Iceland and you receive an email from a travel agency with top 10 things to do in the country – that’s the content you actually need and want right now.

Email marketing can be tricky. Again, do your research. See what content your readers want and give it to them. Build relationships with your audience and create value for them. 

4. Video

We see videos across all platforms, all the time. As we mentioned, people want to see information that they need. But they also want to consume it in a way they want. So, integrating video into your content marketing strategy will help you reach even more potential clients. 

Videos are engaging, dynamic and informative. People tend to watch more videos than reading articles. Especially for tutorials on how to use a particular product. You can integrate those videos in your blog posts, social media accounts, and email marketing. Always include a call to action and try to encourage people to get to the end of the sales funnel. 

However, video takes more time to be executed, if you want them to look professional. You need to write scripts, shoot and edit them. And those steps have many subtasks to complete. Lighting, animation, audio recording, etc. Make sure you have someone on the team with experience with this type of content.

Right now, posting stories on Facebook and Instagram are the most popular social media activity. Users prefer to tap across people’s stories than scroll down on their newsfeed. Good thing is that they don’t always have to look professional and polished. So, you can post multiple stories and engage your viewers every day. You also can encourage them to create their own videos and stories that promote your brand.

Last thought on videos, always transcribe them. This will improve your SEO and visibility by Google. And, if there are people who prefer to consume content by reading it – you won’t lose potential clients. 

5. Podcasts

Podcasts got trendy in recent years. It’s another type of content marketing that you can use to reach your audience. People listen to podcasts at home, in the car, while camping, etc. Basically, when they are unable to watch a video, but still want to be informed on a topic or just listen to a good story. 

You don’t necessarily need to have a podcast channel with a completely different content from your videos. You can just strip out the audio of your videos or record separate audio while shooting. 

However, if you do want to have a well-developed podcast channel, there are some techniques you need to implement. Some of them include narrating with sound and using simple everyday words. Writing for the ear is a hard task. So, research how listeners receive and absorb information that they get from audio. 

6. Webinars 

Webinars are another type of video with the difference that it’s broadcaster live. You can interact with people who are watching and engage them in the conversation. They are a few platforms you can use for holding webinars. You can record live in Facebook, Instagram and YouTube as well, where viewers can post comments and questions for you. The content for webinar can include announcing a new product, conference talk, discussion panel and others. 

7. Infographics

Infographics are images with sensitized information that can be easily and quickly absorbed. They give you the opportunity to present a lot of information in one picture that is visually appealing and easily understood. Infographics usually include statistics from research and surveys that are presented in an aesthetic way. 

You can use platforms like Canva or Infogram for creating infographics. But having a designer who is familiar with your brand and can create completely original designs, is a better option. When designing an infographic, be consistent with colors, shapes and messages. Keep your design simple and neat, so they the information you want to convey is not overwhelming. Use white space and organize the content in distinct sections.    

Infographics are also great from an SEO perspective. You can embed a link to your site, so when the infographic is shared in other blogs and websites, you will get valuable backlinks.

8. Ebooks

You can publish free or paid ebooks online. They’re easier and inexpensive to make. Everything gets digitized now after all. An ebook can be five, thirty or more than a hundred pages long. However, make sure it provides real solutions to problems that your readers might have. Ebooks generate great leads and usually get potential customers to the end of the sales funnel. Depending on your business, an ebook can focus on anything connected to your field, case studies, inspiring stories from the industry, etc.    

9. Long-Form Content

Ultimate guides are a type of a long-form content. This is a free guide, typically 5,000-15,000 words, that is informative and educational. It’s distributed free and it’s a great way to build customer loyalty and increase subscribers. 

Break guides into clear sections and promote each section on all the other channels and platforms we introduced above. You can create it as a pdf that you can upload or post each section with its own URL on your blog.

You can also have long-form content with the idea to be distributed only to the email subscribers of your business. This way they will receive one of a kind content that is just for this special group of people. 

10. White Papers

A white paper is a persuasive, in-depth report that focus on a specific topic and presents a problem and gives a solution to it. It sound authoritative since it aims to help readers understand an issue and guide them to the solution through a particular methodology. White papers are very informative packed with data, statistics and evidence. They are great in building loyalty and respect from customers and the industry. 

As with long-form content, white papers need to be divided into sections. Add a summary, conclusion and table of contents for clear understanding on what is included in the text. White papers are tremendously valuable when it comes to selling your products or services.

 

There you go! Now you know 10 of the most beneficial types of content marketing assets. Make sure you use them consistently and efficiently. In order to generate the most leads, you need to have a marketing department within your business or hire a digital marketing agency that their sole task is to handle your content marketing strategy. In the future, we will dwell more into the details of each type of content and introduce a few others.

Girl showing her presentation on content marketing.
Last week we talked about best content marketing resources that introduced you to the world of content creation. Now let’s look at some of the best content marketing tools of 2019 that are used by professionals in the industry every day. Creating content is a process with multiple subtasks – from researching your buying personas, to keyword research, to revising and analyzing your content. We will take you through each step and advise you on the best tools you should integrate within your business. Let’s begin!

Buyer Persona Templates

The buyer persona is a semi-fictional representation of the ideal customer for your business. Establishing the buyer personas for your business is important as it helps you segment your audience and create better marketing campaigns and content. However, it is not an easy task creating the buyer personas. It cannot happen from scratch. You have to base them on thorough research and data. You can include their demographics, behavior patterns, motivations and problems. These are some free tools you can use to create your buying personas:

The Content Marketing Institute has a simplified solution for a template that is easy to use. It urges you to think about the persona’s challenges and goals.

Hubspot has a great free set of templates to download for creating buyer personas that will help your organize the data from your research and present it in a beautiful and interesting way to your marketing team.

UpCloseandPersona provides an interactive way for creating the buyer persona by giving you the opportunity to put in detailed information step by step. It is an online platform that will send you the result via email at the end.

Keyword Research

Keyword research is vital, if you want your content to be noticed by customers and search engines. Often times marketers will assume that they know for sure how their audience is expressing themselves. But you will be surprised. The customers usually use totally different words to find products they want to buy. It is important to know those words, so you can include them in your content and thus connect with the clients.

Ahrefs is one of the best SEO tools out there. Its tools include keywords explorer, content explorer, site explorer, rank tracker, site audit and many more. They are constantly improving and adding more features that will help you create the most searched content on the web. The keyword explorer gives you insights on the most searched words and phrases for your niche. On the other hand, if you add those keywords in the content explorer, you will be able to find out what are most trending topics for your niche.

Generator for Blog Topics

Buzzsumo gives your the opportunity to find trending topics in your particular niche. That allows you to create content that is engaging and interesting for your buying personas right now at the moment. You can also find out what content is trending on social media channels and which of those channels is perfect to promote your business.

Revision of Content

Grammarly is a great tool, if you are used to typing fast and don’t enjoy revising your content. Making mistakes is not an uncommon situation as we constantly write messages, blog posts, work memos, emails etc. This tool checks all your sentences for grammar and spelling mistakes but can also make suggestions about changing the style and tone. It can save you some embarrassing moments along the way for sure!  

Yoast is one of the most popular WordPress plugins for SEO. It helps you optimize content for a keyword, previews and edits meta-descriptions and URL slugs, suggests relevant internal links, etc. When posting a blog post, it will give you full report on what you did right and what you need to improve. It is an “all-in-one” type of tool that can quickly catch SEO mistakes and prompt you to revise your content more thoroughly.  

Organize Your Team

Organization is key! Your team needs to stay organized, if you want work to be done efficiently. Often times, you will have more than one person working on creating a specific piece of content – generating topics, writing an article, revising it, sharing it on social media, analyzing the results, etc. Here come the tools that will help organize the workflow for your whole company.

CoSchedule is a popular editorial calendar that helps you schedule posts on different platforms and assign tasks to your team. It’s a drag-and-drop tool that can be integrated with WordPress and helps you keep your content trending and engaging. CoSchedule also allows you to create weekly schedules for your team, where they can post status updates and comments.

Asana is a another platform that helps teams manage their projects and tasks. You can assign tasks with deadlines, post comments, track working hours and project statuses. It can be used as an editorial calendar as you can add subtasks such as writing, editing, and promoting content.

Social Media

Now that you have created your great content, it’s time to share it to your followers and customers on social media.

Hootsuite is a platform that allows you to manage all your social media accounts in one place. It is so much easier to find, share and curate content throughout all channels with just a few clicks. Hootsuite also monitors all your posts and gives you data how to boost and improve them.

Email Marketing

As you share your content on social media, it’s also a great idea to share and promote it to the customers who have subscribed to your newsletters.

Mailchimp is still the biggest and most popular email marketing tool. You can create lists with your subscribers and campaigns to engage them. You can add your new content in your emails through Mailchimp templates and track how your audience reacts. You can see how many people are opening your emails and if they are clicking on your blog posts.

Analyze the Results

Some of the tools above will give you data that you can use to analyze the results of your content marketing campaigns in each specific channel you have. However, there is one more powerful analyzing tool worth mentioning.

Google Analytics tracks all your business metrics such as goals, form submissions, product purchases, buyer’s journey and many more. You can even set up behavioural events, like scroll-depth. Analyzing this data will improve your knowledge on how your customers behave on your website and subsequently, if there are any areas for improvement. It is free and the basic features are easy and intuitive to use. When it comes to more in-depth data, you might want to use a digital marketing company to help you out or pass an online course.

Final Words

The above mentioned tools have proved to be useful and easy to use. However, they cannot help you with your content marketing strategy. No matter how many plug-ins and platforms you use for your business, nothing beats a good marketing strategy, thoroughly devised by specialists in the industry. If you are planning to focus on content marketing for your business, don’t hesitate to email us or give us a call, and we will give you a consultation on how you can skyrocket your company.

 

Content Marketing Resources
Content Marketing plays an important part in search engine optimization. Through content you can communicate your messages to your audience and the search engines. Creating that content, however, is not an easy task. Content can be in many forms, written for different purposes, and in different tones and styles. Some companies struggle to understand the importance of having a content marketing strategy. To help you out, we listed our top resources when it comes to content marketing creating. Here, you will find some of the best content marketing blogs that will introduce you to the industry and help you skyrocket your company.

Hubspot

Hubspot has proven to be the to-go place for SEO tips and strategies over the past few years. Their blog is divided by sections – Sales, Marketing, Service, News and trends. Their content marketing blog is one of the best ones you’ll find on the web. In addition, Hubspot has a number of Ebooks, reports and other resources, which are written and generated by experts in the industry. Finally, Hubspot has free online courses and certification which will guide you through the best business practices, strategies and trends.

Moz

Moz is one of the most popular SEO tools in the industry. The company has a great blog on search engine optimization which covers the newest trends and tips. One of the articles – What is Content Marketing – is an introduction to the world of content marketing. If you don’t know anything about the industry, this is the perfect place to start. Look through the blog and find even more informative blog posts on the topic that will advance your skills.

Content Marketing Institute

The Content Marketing Institute (CMI) aims to advance and better the practice of content marketing. The website is full of practical knowledge, tips, insights and advice from experts in the industry. You will also find the latest news, information, and advances that are moving the industry of content marketing forward.

IZEA’s blog

IZEA’s mission is to help marketers and creators connect. They have multiple free online resources to download about content marketing and influencer marketing. You can find ebooks, white papers, case studies, trend reports and how-to-guides. Moreover, they also maintain a blog on the latest trends and news in the industry.

Duct Tape Marketing

Duct Tape marketing is an extensive resource for guides and news on everything about digital marketing. Their blog is divided into categories – SEO, Advertising, Consulting Business, Content Marketing, Online Marketing, Social Media, Small Business Finance and many more.

Copy Blogger

Up until now, we listed resources which cover news and trends from multiple fields in the industry. The Copy Blogger is a website that focuses only on content marketing. You can find up-to-date guides and articles, tips on writing for current events or holidays, and newest trends. According to VentureBeat “Copyblogger is the bible of content marketing.” Moreover, you can contact some of their certifies writers for advice or even get premium content marketing education by signing up for a Training course.

An Ultimate Guide

If you decide that you don’t want to dwell so much on content marketing yet, and just understand the basics of it, check out the Ultimate Guide to Remarkable Content. It’s written by Ramit Sethi, who is a New York Times bestselling author and founder of iwillteachyoutoberich.com. His guide on content marketing is catchy, well-stylized, informative and inspiring. He has multiple other free resources on the topic that will get you motivated to boost your company through creating content.

Velocity Partners

The resources above focus on B2C interactions or your business communicating with your customers. Velocity Partners is a blog on how to create content marketing for B2B or business to business relationships. You can find a lot of interesting intakes and content marketing tips, news and case studies that will transform how you look on your business connections.

Books

Blogs and online guides are an amazing opportunity for learning online. However, the information usually is short, synthesized and rarely fully detailed. If you decide to devote a lot of energy on content marketing for your business, we advice to also start reading books on the topic, written by specialists in the industry. The Content Marketing Institute has an updated post on the best content marketing books for 2018 you should read. And, soon they will have a list for 2019 as well. Some of the titles are “Make Blue Ocean Shift Beyond Competing,” “Talk Triggers: The Complete Guide on Creating Customers with Word of Mouth,” and “Break the Wheel”. Only from their titles you can be ensured that you will get into depths about creating quality content that will increase your company’s visibility and profits.

Our Blog

Finally, you can always find tips and news in our blog, where we post guides on content marketing, keyword research, link building, website development, search engines and more topics from the industry of digital marketing and search engine optimization.

Throughout the years of working in the industry, we’ve gathered knowledge and experience helping our clients advance their businesses. Now, we want to share this know-how with you as well! Our blog is still new, but we are aiming to post educational content every week, that will help you learn more about the world of search engine optimization. Expect interesting and informative content on SEO, web development and digital marketing from our experts in the industry.

 

There you have it. All the resources you need to excel at content marketing are out there for you. Hopefully, one day your company’s best practices on creating content will be a great case study written by those resources.