Content Marketing

Content Marketing

Have you ever come across an article that addresses and answers the exact same question of your online search?  If yes, it is very likely that you have seen a good example of content marketing.

Content Marketing Definition:

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

When you think of Content Marketing, think about developing engaging and useful content for your target customers. Rather than  marketing fluff, consider content that speaks to target customers, answers their questions, and addresses their pain points.  Since both people and search engines reward that, it is no wonder that Content Marketing has exploded in recent years.

Interest in Content Marketing 2004 till present, Google Trends

Why You Need Content Marketing

Investing in Content Marketing has many benefits which are both SEO and user behavior related:

  • Get referral traffic and links
    Other sites link to and direct users toward the valuable content you have created.
  • Improve rankings in search engines
    Rise to the top of the SERPs by gaining more traffic, links, and popularity.
  • Increase search visibility
    By targeting lower competition keywords and long tail keywords, your site can rank well on a large number of phrases. This brings more organic traffic.
  • Improve your brand image
    Publish quality, engaging, and relevant content. It is all about adding value.  
  • Increase the size and scope of your sales funnel
    Help your target audience and prospective clients by answering questions and concerns they might have
  • Increase user engagement
    When users find valuable content on your site they will be more engaged with it and your brand as a whole.
  • Build social media audience
     Amplify the popularity of your content by sharing it on social media.

Content Marketing helps you get more traffic, build trust in your brand, and drive more conversions.

Improve Conversions By Driving Your Prospects Down the Funnel

Content Marketing helps you target the buyer personas with relevant content on each stage of their journey. This helps you widen your marketing funnel which drives more sales:

Awareness stage
Content which addresses customer needs and creates awareness of your product/service.

Consideration stage
Content which helps users determine the best solution. That could be detailed product information, reviews, comparisons, videos, case studies, white papers, etc.

Conversion stage
Content which helps users make the final decision to purchase. It could include top product comparisons, discount coupons, free trails, etc.

It all comes down to creating a clever Content Marketing strategy which attracts visitors to your site at different stages of their buyer journey.  

What We Do

It is Quite Simple,  We Add Value for Your Prospective Customers

The strategies we use are interlinked between SEO and human behavior. This means we take both search bots and humans into consideration when we plan and execute. We start by developing a custom long term content marketing strategy for your business. The process we follow includes:

  • Developing detailed keyword research
  • Audience and Buyer Persona Development
  • Analysis of your company unique selling points (USPs)
  • Analysis of your  industry characteristics
  • Analysis of the activities of your main competitors – identifying missed opportunities
  • Crafting engaging topics that target your buyer personas in each stage of the buyer funnel
  • Outreaching articles on social media – we target relevant communities and industry influencers making sure that your content gets noticed

The content strategy can be a stand alone document which we provide to your marketing team to execute, or it can be the foundation of the future assets we will develop for you.

Premium Content Marketing Services

Though content marketing is most popular in the form of blog articles, it also encompasses many other relevant and engaging content types. Here are some other assets which we can plan or develop for you.

  • Guides and whitepapers
  • E-books
  • Product and concept videos
  • Expert interviews and reviews
  • Infographics

Apart from the above mentioned Content Marketing benefits, most premium content assets have an added function. They can be used for lead generation. For example, an e-book content can be used for:

  • SEO purposes by placing some of the content on your site where it can get indexed.  
  • Lead generation by gating the content with signup forms on a dedicated landing page.